Writing a guest post can be a great way to boost your business or brand. However, as with all guest posts, it is important that you follow some basic guidelines in order to make your guest post a success. Guest blogging attracts people who are looking for an expert in your field and often have little knowledge of your industry on their own, making it imperative that your guest article can benefit them and add to your reputation as an expert.
Follow these four tips to ensure that every guest post you write benefits your reader. First, you need to build trust with your potential guests. One of the most effective ways of doing this is to ask your readers to sign up to your list. When you ask someone to sign up to your list, you are showing them that you know what you are talking about and they can trust your information because you took the time to get them on board. Once you have signed up, you can offer more information in the form of articles, free resources and even links to your own website or blog.
Next, avoid over-posting. The best advice for writing guest is to pick one every month. This will provide you with a steady flow of content and you will not have to worry about getting anyone off the grid. It is also a good idea to spread your guest blog posts out over a few weeks so that there is some repetition. Just as with any article, repetition is the key to successful guest blogging.
Finally, give your guest blog posts interesting content. In order for people to stay on your blog, it has to offer them something of value. Give your readers with useful tips, research findings, interviews and other things that will help them. If you focus too much on the promotional side of your guest blog posts, people will get bored quickly and will likely bounce over to your main site to look for fresh content.
Another great way to make guest blog posts work for your business is to ask an expert in your field for a guest post. For example, if you run a dog grooming business, you might want to hire a freelance writer to write guest blog posts on dog grooming for your readers. These writers are often experts in their field, so you can be sure they will provide helpful and educational content for your readers. The only problem with this method is that you will need to regularly add new content to your blog in order for it to be effective. In addition, it can take a while to find an experienced writer who is willing to write for you.
You may also choose to commission a graphic designer to create a poster or other type of advertising for your guest blog post. This method can be very pricey, especially if you want a professional looking piece of advertising. However, graphic designers are in high demand in the world today, so it would be a great opportunity to add a few graphics to your blog post. The cost can be absorbed by your business, because you will be getting a great deal for the guest blogger. Keep in mind that many guest blogging service providers charge per posting, so you may want to carefully calculate how much you will be paying per guest blog post before signing up for the service.
There are several different ways to promote your guest blog posts once they have been posted to your site. Some of the best ways include: commenting on other blogs, sending a link back to your blog, writing guest articles for other people’s blogs, and sharing your blog with others via a link on social media. The more promotion you do for your guest blog post, the better chance it has of being successful. In addition, by adding fresh content to your site every now and then, you will begin to attract new visitors and potential customers.
If you have never started a guest blog before, you might want to start with an introductory post that explains what the blog is about and provides a little bit about yourself. Then you can provide a short bio for each guest blogger, including their name, where they live, and their link. Encouraging feedback from your guest bloggers, will go a long way towards ensuring that you are creating a successful and valuable guest blog post.