5 Amazing Instagram Trends 2022
If you’re looking to stay ahead of the curve with the latest trends on Instagram, you’ve come to the right place. These trends include micro-color blocking, augmented reality and Branded AR filters, and long-form captions. But which ones will stick around? Read on to find out!
This trend is both bold and outrageous. Pair it with bodysuits, dresses, jeans, and pointy-toe heels for an unexpected look. You can also mix different textures and colors for more interest. Micro-color blocking is just one example of how to incorporate this trend into your wardrobe.
The trend is still fairly young, but designers have been bringing it back in big ways. Whether you’re looking for a subtle color combination or a bold one, color blocking will be everywhere this season. Popular colors to use are warm hues like orange and pink, as well as cool ones like blue and green. If you want to make it more complex, try adding a third or fourth color to your outfit. You can also use these colors to complement your accessories.
Augmented reality is a new way of promoting brands. This technology is being used in the retail industry to help shoppers visualize the products they’re looking at. For example, Sephora has been using augmented reality for some time to let people try on makeup. It has recently rolled out the technology to Facebook as well, allowing users to try on Sephora makeup through the messaging platform.
Augmented reality will become a major focus on social media platforms. Snapchat and Instagram already use augmented reality in photo filters. These filters add makeup, sunglasses, and bunny ears to pictures. In the future, other social media platforms will begin integrating AR and VR features. Facebook, for example, has already introduced augmented reality filters and is testing other AR and VR functionalities.
Branded AR filters
Branded AR filters are one of the biggest growth areas for social media. They can be used on photos, stories, and Instagram Lives. The right strategy for using filters is vital for the success of your brand. The right mix of content will help make the experience memorable and engaging. To promote your AR Filter, use AR Facebook Ads, influencer outreach, and user competitions. You can also integrate Facebook Pixels to track conversions.
One of the first steps to building AR filters for your brand is figuring out how to create them. A good start is to find an app like Spark that allows you to create custom AR filters. You can also use PNG files for this purpose. You can then preview your filter on Instagram before uploading it to the platform. You can also choose whether you want to add your AR filter to Instagram exclusively, or to other social media platforms as well.
Long-form captions on Instagram are a fantastic way to drive engagement. You can use them to tell stories and reveal details about yourself. Moreover, this format is a great way to get more comments, which boosts the Instagram algorithm. This way, your account will be discovered more easily.
The average length of an Instagram caption is increasing. This year, the average length of an Instagram caption will reach a total of 405 characters, which is around 70 words. Some influencers have been using 100 words or more for captions. However, you must ensure that your caption provides value to your audience. Ideally, your caption should be between 138 and 150 characters long.
Using influencers is an effective marketing strategy. Users are more likely to trust user-generated content than branded advertising, which can help you build brand credibility. For example, Lush replaced their traditional advertising with images created by users. This strategy is especially beneficial for brands aiming to reach Gen Z and millennials.
As the largest social media network, Instagram is now becoming a powerful tool for influencer marketing. The popularity of brand ambassadors has grown by leaps and bounds, and brand marketers are increasingly working with them to promote their products. Influencer marketing is also effective in search engine optimization, as brands can leverage their audience’s passion for a specific product or service.