ecommerce:how to start a successful online store in 2022

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Did you know that during 2021 an income from e commerce sales of at least $27 billion was recorded in Colombia? This exponential growth was also evident in other parts of Latin America and the entire world. Given the demand, it is normal for you to perform searches on your computer such as; “Ecommerce how to start” 

Well, although there are many benefits of having an online store , it is not possible to achieve success just by having a space on the internet. In addition, managing an electronic business can lead you to have many doubts. 

For example, how to process payments for purchases? How do you persuade customers to buy? Technical and functional aspects are required for the effective creation of a virtual store.

Ecommerce Guide: How to start developing the store? 

Creating an online store requires several processes, but the initial step is to choose an ecommerce platform. What is this? It is a website conditioned to generate sales of products or services. 

In the best platforms for Ecommerce it is possible to see everything related to an order, the payment process and even inventory and shipping. In addition to reporting each time a new customer order arises. 

Among the most demanded options is Shopify or Wix.com . Also, there are options like WooCommerce, it is a WordPress plugin that allows you to create a virtual store from the most influential content manager today. 

The virtual store platform you select can make the rest of the process much easier. So, it is a decision that should be made with great objectivity. Make a comparison between the best options and define the strengths and weaknesses until you find the final selection.

 

Points to take into account when creating your online store

After deciding which ecommerce platform to move forward with, you will have to take care of other relevant aspects. Such as the design of your website, the functionality of your store, SEO , and even persuasion techniques to attract more sales. 

Next, some factors in the creation of the online store that you should not neglect.

1. Make a good impression on your audience

What will be the first thing that your potential customers of your online store will evaluate? The website! So, you can see it as your real cover letter : if you make a good impression, your audience will be more interested in what you have to offer them. 

To achieve this (which is not entirely easy), it is best to select a good web design template. And, it is essential that you differentiate yourself from what your competitors offer. 

Ideally, with the first review of the virtual store website, there are elements that attract the attention of the audience. It could be, for example, a banner that connects with the emotions of your potential customers.

If you want to achieve the design of your online store without making mistakes, it is best to delegate this task to specialists. To do this, it is recommended to contact a professional or a team that has marketing knowledge, to recognize the preferences of your target audience. 

And, of course, that you have experience in web design. It is an investment that will bring you significant profits. The first impression is everything! 

2. Show detailed images of all your products 

There is a considerable increase in the interest of a client towards a product by what he looks at, than by what he reads. So, the importance of the photographs of the products of your virtual store is clear. 

There are some recommendations to make your product illustrations even more effective. We show them below. 

  • Take photos at various angles, to offer more details of the product. 
  • Leave large illustrations of your products, and enable zoom. 
  • Use a white background so that all attention falls on the item to be sold. 

It is very important that the photos are stylish and attractive to your potential buyers. If you feel that you don’t have the proper equipment to get these types of images, you will gain a lot by delegating the task to experts.

3. Ensure a good UX user experience

Unfortunately, many people after doing searches like: “Ecommerce how to start” assign a lot of importance to web design, and leave the functionality of the site in second place. 

What does this mean? That it is not enough for your virtual store to look pretty if it is not useful or functional in its navigation. To achieve a good user experience you must put yourself in the shoes of your buyers and analyze their needs. 

How to offer a good experience on your website?

  • Search engine: This tool is important regardless of the volume of items you handle in your online store. It will help your users find your products in less time and with great precision. 
  • News: This is a section that shows the new items that you have added to your stock, or the innovations of a brand associated with your store. It is of great interest to most users. 
  • Categories: If your virtual store has many items in stock, you must generate specific categories that help group the merchandise. For example; “Children’s clothing”, “Sportswear”, “Lady’s shoes”. In large categories like “Women’s Clothing”, you should include subcategories, the more organized and precise, the better.
  • Favorites: It is another great recommendation for large stores, and especially for those who sell physical products. This is a function to add products of interest to users to an exclusive list. In addition, it can be useful to recognize your tastes and achieve possible sales. 
  • Menu: On the main page you can add a drop-down menu where the categories of your products will be displayed. This will allow your customers to quickly review what you have to offer. 

4. Ensure mobile functionality 

Visits through cell phones increase each year a little more. In fact, they have left behind the visits through the computer and the tablet. Taking this into account, your online store must be fully conditioned in its mobile view.

If you have bugs in this view, like overlapping images, broken links, or poor aspect ratio handling, then you’re losing. And, this is not only because of the valuation of your customers, but because of the concept that Google will handle from your store. Currently web positioning also has to do with this aspect. 

5. Work on the branding of your business 

Brand branding is an important term in digital advertising . It shows the acceptance of your business or your brand as a benchmark in its market niche.  

It is a key aspect for the loyalty of your clients, as well as to obtain recommendations from them, and thereby demonstrate the growth of your business. To create the branding of your company you must understand its identity, and have a whole brand kit reflected. 

In turn, you can make use of elements associated with the concept of your business or even give your customer community a unique name.

6. Do not lose sight of web positioning 

Whether you have a virtual store for affiliate marketing or you have a dropshipping business, it is very important to take SEO into account. To achieve the growth of your website at the search level, a progressive process must be carried out. 

Where content marketing is quite useful. As well as the application of strategies in which your target audience is taken into account. It is a complex and constantly advancing issue. 

So, if it is not managed from experience and knowledge, it will hardly generate good results. In most cases, it is best to have an expert team in SEO and digital marketing.

In conclusion: How to start an Ecommerce in the best way?

As you can see, starting an Ecommerce is a fairly extensive topic. There are technical aspects such as the programming of the virtual store or the configuration of the payment gateway that must be channeled carefully. 

In addition, the techniques to sell more in an online store cannot be left in second place. In general terms, having a good Ecommerce requires time and dedication. But, above all, it requires good knowledge and experience, at least to guarantee the aspects highlighted in this post. 

The best thing is that you take into account the aspects found on “Ecommerce how to start” and delve into each of them. Also, having the support of a digital marketing agency is by far a great option.