effective ways to improve your website conversions

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Are you making the most of all the visits to your website coming from your social networks?

Here are some tips to optimize your website and make the most of all the traffic generated on your social networks.

Most people associate website traffic with ad campaigns, however organic content posting is also an important source of driving traffic to your website. (Social media drives up to  25.6% of website traffic  from organic or promoted content.)

The traffic that comes from organic content represents all those people with a genuine interest in your brand who stay on top of the news you share.

The good news in all of this is that more than  57%  of people who follow a brand on social media are more likely to buy its products. To get traffic to your website organically, you need to offer relevant content and be able to optimize it to attract those prospects again.

Here are four ways to retain visitors to your website and drive more conversions .

1. Install an exit attempt popup

An exit pop-up window is a window that appears on the screen when someone tries to leave a website (which is tracked with the user’s movement).

Contrary to traditional pop-ups, these types of pop-ups have the purpose of preventing the visitor from leaving your website.

These types of pop-ups are effective for generating leads by displaying a clear call to action and drawing the user’s attention to your offer.

You can offer:

  • discounts
  • offer codes
  • free shipping
  • Any other incentive

Use an eye-catching image or animation and clear text to communicate what you want. It is also very important that you clearly indicate where the button to close the window is located.

You can also customize these exit pop-ups for your social networks.

For example, if visitors come to you from Instagram, you can link your pop-up to your main posts. The same can apply on other social media platforms. You can also offer an exclusive discount for your fans on social networks.

One tool you can use to implement these exit intent popups is HelloBar. The following functions make it much simpler to capture a prospect’s attention:

  • It can be integrated with any email marketing tool such as MailChimp, AWeber or Campaign Monitor, which allows you to easily export the information you need from your prospects.
  • It also offers segmentation options to personalize the content shown to users depending on the device they use (mobile, computer, both), location, number of sessions, page of origin, number of visits, etc. Those specific questions allow you to provide relevant and personalized content to a specific audience.
  • Creating a campaign with A/B tests is an effective way to optimize the performance of your content and make better decisions. This involves creating different messages that will be shown to your audience so that you can later analyze which one works best. With HelloBar you can create quick tests with different messages and compare their performance metrics.
  • Hello Bar also allows you to customize the appearance of your pop-up. You can design the message, images, styles, fonts and colors to suit your brand image and style:
  • Two-step forms are more likely to capture leads compared to traditional forms. A two-step form typically invites the user to click on a call to action and then fill in some information on a form. this format tends to be much more effective since it facilitates the way in which the user must provide their information.

2. Analyze the user journey map and add your pop-ups

Perhaps you already have a considerable amount of traffic coming to you from Facebook or some other social network, however your conversions are still not increasing.

Have you ever wondered at what point they leave your website? You need to understand the behavior of your customers in order to optimize the design of your website and thus capture the precise moments to obtain more sales or leads.

The best way to access this information is through the Google analytics report. This is a graphical representation of the path users take on your website and is used to examine sources, patterns, and page views. Also, it will allow you to better understand how people interact with your website.

You can see this report in the audience section in Google Analytics. The portions in a red circle represent the pages with a higher bounce rate.

Visitors leave your website when they can’t find what they’re looking for or don’t find it useful enough. Installing pop-ups will help you avoid this.

You can offer some incentive that invites them to stay or show them where they can find the information they are looking for.

3. Install pop-ups on pages with a higher bounce rate

Bounce rate refers to the percentage of users that leave a web page. Pages with a higher percentage indicate that something needs to be changed.

People leave your website without generating sales for a number of reasons, including:

  • Your page takes too long to load
  • The design of your page is not attractive
  • your descriptions are confusing
  • There are navigation problems

The example below shows a bounce rate of 65.69%. This is an alarming figure that can be countered by installing the correct pop-ups.

If you notice, for example, that the payment page has the highest bounce rate, you may want to consider installing a pop-up that offers a discount or some other incentive such as free shipping.

Create a pop-up with messages that convince your customers to complete an action.

4. Create polls

Content marketing is evolving rapidly and interaction has become an essential ingredient. A type of interactive content that has become fashionable (and has proven its effectiveness) are surveys.

We all like this type of content, it’s fun and interesting. Plus, they’re great for piquing users’ curiosity.

So why not use them to generate new leads? You can post them on your social networks, share it with your fans or on your website.

Design a short survey with easy-to-answer questions. At the end of the quiz you can ask users to share simple information with you to reveal their results. This is a smart way to generate qualified leads.

You can also create trivia to challenge your followers to test their knowledge. At the end, you can give them an e-book or any other free resource.

You can use the information they share with you to segment your audience and create your own sales funnel.

There are tools like  Survey AnyPlace  that can help you capture more sales leads interactively,

Here are some of the things you can do with this tool:

  • Choose from a large number of templates and customize your form.
  • You can create quizzes and include various interactive tools.
  • Personalize the entire experience of your surveys
  • Design forms that adapt to different devices.
  • Integrate this tool with more than 750 services to export your information.
  • Download and customize a PDF with all your answers.

In conclusion…

Generating leads can be a big challenge to face, so it’s important to take advantage of every opportunity to find leads from various sources.