How Important is a Mobile-Friendly Website?
The importance of mobile-friendly websites cannot be understated. These websites must be pixel-perfect and load quickly on handheld devices. Since handheld devices tend to have smaller screens, it is important to check how your website looks on different sizes before launching it. Luckily, there are several different tools that will help you create a mobile-friendly website.
Mobile-friendly websites improve the searchability of a website on a range of devices, including smartphones and tablets. Google, for example, penalizes websites that are not mobile-friendly, and most users now use their mobile devices to find local businesses. By making your website mobile-friendly, you’ll increase the chance of your website being found by these visitors, which will lead to higher conversion rates.
Mobile-friendly websites also offer enhanced user experience. They are able to display content in the best way. Mobile SEO is the best way to make sure that your website will be visible in mobile searches and provide the best possible experience to your visitors. In a mobile-centric world, a website that is not mobile-friendly will miss out on a decent ranking in the search engines, and may even miss out on generating income.
Increases web traffic
Having a mobile-friendly website is imperative for businesses in today’s fast-paced digital world. More than half of all web traffic is coming from mobile devices, and mobile commerce is dominating the eCommerce landscape. In fact, it is expected to make up 10% of all retail sales by 2025 in the United States. If you don’t have a mobile-friendly website, you risk losing a huge chunk of your customer base. A mobile-friendly website not only makes it easier for customers to shop, it also creates a better shopping experience.
Today’s mobile users expect a seamless experience across different devices. More than 80% of mobile users will visit a brick-and-mortar store within 24 hours after visiting their mobile-friendly website. Moreover, mobile-friendly websites increase both in-person sales and online traffic.
Encourages customers to return
Having a mobile-friendly website is important for any eCommerce website. According to studies, nearly 96% of consumers have used a website that is not mobile-friendly, and 48% reported feeling frustrated. Moreover, 75% of mobile users prefer a website that is optimized for mobile. If your website is not mobile-friendly, you may be losing sales and brand perception.
To keep your customers happy, create a mobile-friendly website with easy navigation and larger text. Visitors often use their mobile phones or tablets to shop for products. Make navigation easy by limiting the number of steps needed to complete a transaction.
Increases brand recognition
A mobile-friendly website can help your business increase e-commerce sales. Statista predicts that mobile-related retail sales will reach $431 billion in the U.S. by 2022, more than doubling from 2019. More importantly, a mobile-friendly site makes it easier for customers to shop and offers a better user experience. In fact, 55% of consumers will make a purchase from their mobile phone within 24 hours of finding your website.
A mobile-friendly website also helps you improve communication with clients. By making your website mobile-friendly, potential clients can call you directly from the website. Many consumers are already on their mobile phones and can easily call you to schedule an appointment.