Data analysis is essential in any strategy that is implemented. Thanks to this, it is possible to identify those actions that have given excellent results, and therefore can be repeated, and those that we need to improve to optimize their benefits.
One of the main measurements carried out in digital marketing is the study of web traffic. This helps us know how many people landed on it and by what routes. But… how can you check the traffic of a website? Are there free options? Next, we tell you everything.
How to know what traffic a website has?
If after reading the introduction you have wondered how I can see the traffic of a web page, pay attention. The truth is that it is not a complex task. With SEO tools it can be done easily. However, if further analysis and interpretation of the results is not carried out, it will be useless.
Before going on to see the tools, it should be noted that to know the traffic of a website there are softwares that allow you to see both the traffic of your own site and that of your competition and others that only allow you to analyze your own.
As you can imagine, those that are paid are the ones that provide the most complete functionalities. We speak, for example, of SEMrush, ahrefs or screaming frog.
➽ Tools to check web traffic for free
Now yes, let’s see what applications exist to analyze the traffic of a website for free. Most are from Google and provide highly reliable and very useful information to know what happens with the visits that arrive or do not arrive at your website.
It is advisable to implement one or more of them to keep up to date with the results of a strategy and to be able to make decisions that allow them to be optimized. These are:
- WordPress insights : It is a very easy-to-use plugin for said CMS, specially designed for users with a non-technical profile and that allows you to analyze the traffic of a website at a glance. This plugin links Google Analytics with WordPress in just a couple of clicks.
- Google Analytics : This other application allows you to measure and analyze everything that happens on a website. It includes various functionalities that help us to know the origin of the visits, the time they are on each page, the conversion rates, the user’s journey through the web, entry and exit points… and other relevant data for taking decisions. decisions.
- Google Search Console: Another of the tools that respond to how to know what traffic a website has is this. Its main functionality is to index the different pages of the website so that they appear in Google and users can find them. In addition to this, it provides us with relevant information on the performance of each of them.
If you don’t use any of them yet, take the step now. They are the most useful and effective free tools that you can use if you want to know the traffic of a website.
➽ How to analyze the traffic of a web page
After seeing what tools you can use to check the traffic of a website for free, what do you think if we give you some tips to do it?
The most important thing is that you know how to recognize what are the KPIs, or metrics that you need to collect to know what is happening on the web and, thus, make decisions that optimize the results of your strategy.
Because, if you are going to create one, you should not only worry about how much it costs to make a website , you should also pay attention to your goals and how to achieve them. Let’s see what data you should focus your analysis on:
- Number of page views. It refers to the total pages of the site that the same user has seen in a single session.
- unique visitors. This data helps us to know how many users accessed the web. It does not count repeated sessions of the same user.
- Time spent on page. One of the most relevant KPIs is this, since it informs us about the interest that our page arouses. The more time spent, the more interest. On the other hand, Google interprets this as a good response to the user and scores it significantly in favor of its positioning.
- Bounce rate. On the other hand, if users quickly leave the web after entering, Google will interpret that the information offered on it lacks value and will penalize it. A high bounce rate means that users quickly leave the web.
- Users by time of day. This information is useful for making updates at times when more people are online. For example, to upload new content to the blog.
- sessions by country. If we know the country from which we get the most visits, we can carry out specific campaigns for these users. Something that can positively impact the benefits of the business.
- Sessions per device. The same happens if we know the device from which they browse the web. This information allows us to better tailor the content to them.
- Most visited pages. Knowing which are the most visited pages will help us understand what our ideal client is looking for. Undoubtedly, information of great relevance to adapt our offers to the market.
- Performance. Finally, knowing the performance of the web is essential to know if the strategies are working. From tools like Google Analytics it is possible