A web page is not a static element. In order for it to work correctly and fulfill its function of attracting potential clients, it must be updated and meet a series of requirements that make the user feel comfortable in it and finally fulfill its objective.
Therefore, redesigning a website is a process that is repeated periodically in companies and businesses around the world. But what happens to SEO in these cases? Are you affected? Is it necessary to carry out an SEO migration for a website ?
If lately you have noticed that your website is not getting clients, has an old design, your marketing objectives or your value proposition have changed, or your website has simply stopped working properly, it is time to redesign it.
Next, we will answer the previous questions and give you tips so that you do not lose the SEO positioning that you already have.
Importance of seo web redesign
Before starting, it should be noted that it is necessary to perform an SEO migration for a website when it comes to a redesign.
However, being a sensitive issue, the ideal is to ask for help from a specialized online marketing agency . In this way we will avoid losing the position in which we have invested so much effort.
That said, it is important that you know that if you do not do so, you could suffer some of these consequences:
- Appearance of broken links. If the web redesign changes the architecture of the site, it is likely that the user will find links of this type that affect their experience.
- wpo slowdown If you create too many redirects to avoid the above, the loading speed of your site will be slower. Something that Google penalizes, by the way.
- Duplicate content . This is usually one of the big problems of a web redesign. If you recycle content, be careful that it doesn’t end up being duplicated.
- Confusion in users. If a person is used to browsing your website in one way and you change the steps to take to get to a certain place, it could create confusion and a bad experience.
Tips to redesign website without losing seo
Let’s now see those tips or advice that we must take into account so that none of the above happens on our website. And, therefore, SEO is not affected when performing a redesign.
➽ Previous SEO audit
In order to know what is the status of the positioning that we want to maintain, the first thing is to carry out an SEO audit. This will give us information about problems and improvements to be made, as well as allow us to prepare a backup with the most important data.
In the same way, it will help us to identify the starting point in terms of organic traffic and SEO to measure the evolution.
➽ Migration tracking and monitoring
On the day of the migration, it is necessary to check that there are no technical errors. To do this, the entire team involved must be synchronized and monitor redirects, the operation of new URLs, canonical tags, internal links…
➽ Final check
And finally, for the web redesign to be successful and not affect SEO, it is necessary to check that everything is going according to plan. That is, once the process is complete, you should continue to check to ensure that there are no problems, you maintain visibility, no 404 errors appear or you do not lose positions in Google ranking.