SEO tricks and ideas for the design of your website

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SEO tricks
SEO tricks

Having a website is one of the first pieces that every entrepreneur seeks to place when launching their digital business. Although there are other dissemination channels, starting with a web project plan is essential to grow in the long term.

Whether to start or simply to refresh that web page that was already becoming obsolete, it is important that you have the basic notions when taking the step towards a seo-friendly and usable site in terms of design.

In this sense, you will need to have the support of professionals in different areas such as positioning or UX design. We know that at the beginning it can be costly to start with all this but, for example, Inboost Marketing is an SEO agency in Pamplona that can inspire you when taking the first steps.

For the moment that you are here reading our magazine, we want to invite you to solve two key questions and take note of some creative ideas for your website (or that of your clients). Go for it!

1) Where do I get ideas for my website?

First of all, and before even considering a final design, inspiration is more than necessary to come up with good ideas. Here we tell you some of the sectors that are trending, business models that you could scale and templates for your website.

➽ Trending sectors

  • Health & Beauty
  • fashion and trends
  • Taxes, investment and personal finance
  • Consulting and digital marketing services
  • design, crafts
  • Web and app development
  • Entrepreneurship / self-employment / motivation
  • Psychology / sexology / nutrition
  • motherhood and family
  • Tourism / eco tourism
  • Insurance
  • Comparatives
  • current news
  • free downloads
  • Other entertainment content

➽ Scalable business models

Scalable businesses are those that can reach more people without lowering the quality of the provision, whether it is a physical or digital product or service. Therefore, it is interesting that you think of ideas for your website based on this type of business model.

In this sense, you can offer a product or service and, later, scale your business around training through the sale of info products, the delivery of courses or events.

For example: A traditional pastry shop goes digital to sell its products, and then opens face-to-face and online events to teach its recipes.

Another form of scalability involves expanding the buyer person we are targeting by offering new lines of products or complementary services.

For example: After offering web page design, we opened a new line for mobile application development.

➽ Favorite Templates

There are many templates to develop your ideas for a website. It may be that you are going to launch a corporate service website with a blog, an online store with a shopping cart or a platform with user access.

In this sense, you will know that a CMS will make things easier for you. Work in Prestashop, Shopify or WoCommerce for ecommerce, all great choices. But, in any case, WordPress is usually the most popular for all purposes (yes, also thinking of SEO).

For example: Some popular WordPress templates could be Divi, Avada or Bridge. Learn more about this topic in this article .

2) What SEO tricks to apply to my website?

Let’s call it tricks, techniques or best practices. Whatever your ideas for your website (new or redesigned), you should keep an eye on SEO to make things as good as possible from the beginning (or as soon as possible).

In this sense, taking care of the UX design is also important for positioning, since Google takes into account more than 200 indicators when evaluating the authority of a site. Among them, those that have to do with the user experience, such as the CTR, the bounce rate or the average time of each visit. Take note:

  • Have natural backlinks. This helps improve the evaluation of these indicators, since the fact that a user reaches our site through an external link as a recommendation is valued positively by Google.
  • Create content closely related to search intent . Something that helps reduce the bounce rate, as well as increase the average time per visit. This also tells us that the user is having a positive browsing experience and according to her expectations.
  • Adapt design and texts to mobile navigation. Responsive web design and good copy help, where appropriate, to improve the click-through rate on the page, so in addition to SEO, it is more than advisable to apply persuasive writing techniques.

As we have seen in this post, the trends in the digital market and the different business models that are already working can lead the way. However, do not forget to let yourself be advised by professionals and always stay well informed.