Top 10 E-Commerce Trends 2022
Cryptocurrency is more popular than ever before. In fact, Ethereum and Dogecoin were among the top 10 searches on Google News in 2021. These currencies are popular among many users who see large profits. As such, many of these users want to use their cryptocurrency wallets without transferring money. This means that retailers need to give customers a way to use their crypto wallets.
Voice search is a convenient, easy way to find information. It allows consumers to multitask by saving them time. In fact, a third of US consumers already use voice technology for searches. Consumers find voice search more convenient than typing. On average, people can say about 150 words per minute compared to only 40 words when typing. Additionally, consumers are more likely to use voice search when their hands are needed for something else.
The use of voice search is already widespread, and experts predict that voice search will continue to grow. In fact, by 2022, nearly half of all households in the US will own a smart speaker. 5G networks are also expected to expand the use of smart speakers.
Augmented reality is becoming a popular e-commerce tool for both physical and online stores. It offers shoppers a unique and immersive experience. Its growth is being driven by growing smartphone penetration, increasing usage of connected devices, and an increased interest in online shopping. It can help retailers boost online conversion rates, lower product returns, and improve the in-store experience. It also offers consumers a way to see a virtual 3D representation of products, helping them make a more informed purchase decision.
One of the biggest benefits of augmented reality for online stores is its ability to reduce return rates. It lets buyers virtually try on clothing or accessories, giving them a realistic feel of the size, style, and appearance. This helps cut down on returns, as many products end up being returned for various reasons, including wrong sizing or incorrect appearance. Augmented reality is also a great way to bridge the gap between online shopping and in-store shopping, helping brands to connect with customers.
Mobile payment integrations
More people are using mobile devices to make purchases. Retailers need to offer payment options that accommodate different needs, whether it’s mobile wallets or alternative methods. Offering different payment methods will increase the likelihood that a customer will make a purchase.
Regardless of the product or service, customers are becoming more comfortable with the convenience of using their mobile devices to make payments. In fact, 85.3% of sellers plan to increase their ecommerce platform investments during the next five years. Those trends are sure to help businesses remain competitive and generate leads.
According to a Forbes Agency Council study, the world of content marketing will continue to expand and evolve in 2022. Brands and marketers will have to continue to develop and adapt their content marketing strategies, as the new challenges that face the world today include global changes, economic instability, and public health crises.
Content marketing is a great investment for your eCommerce store and can increase customer engagement. Moreover, it increases your credibility as a brand. In fact, 82% of marketers actively invest in content marketing and 94% of senior marketers consider it successful. The key to content marketing is to create unique content that relates to your audience. For example, Net-A-Porter, one of the most influential online retailers, uses articles to educate consumers on fashion and lifestyle.
The EU aims to reduce greenhouse gas emissions by half by 2030, and online merchants can play a vital role in achieving this goal. As global e-commerce continues to grow at an exponential rate, sustainable e-commerce is a critical part of the solution. As consumers seek brands that share their commitment to environmental stewardship, sustainable e-commerce is becoming increasingly important.
In addition to saving the environment, sustainable e-commerce can also save money. By using recycled packaging, online retailers can lower their overall cost and cut down on returns. Moreover, it is also more cost-effective to build customer loyalty with a sustainable company.