The WordPress community grew out of a love for the amazing customization of the tool. For those who are new to this topic, one of the most important questions has to do with the difference between using free or paid WordPress templates.
For many who have just started with this CMS, the process of thinking about the use of free WordPress templates vs. Paid (at least as far as templates are concerned) probably revolves around the fact that if there is a free option that works perfectly, why would anyone pay for a paid option?
Of course, this reflection makes sense, but it does not necessarily reflect long-term strategic thinking. There are many advantages associated with investing in paid templates. Surely there would be no market for them if there weren’t a lot of people willing to buy and use them.
Benefits of using a paid WordPress template
As with premium hosting, you should think of paid templates in terms of an investment for your business. After all, there is a reason why paid templates are paid. They also offer Premium features!
Here are some recommendations to find a good payment template:
- Respect for web standards: First, that the template is updated with the latest versions of WordPress, PHP, CSS and HTML, without a doubt, this is the most important thing.
- Responsive design: Second, a WordPress theme perfectly adapted to all devices is becoming a must because Google considers mobile responsiveness to be a very important factor; in other words, that it is designed to please Google.
- Compatible with different browsers: Third, but not least, make sure that the template is fully compatible with all browsers (Google chrome, Firefox, Safari, Internet Explorer…).
➽ The best free templates for WordPress
Below, I have selected some free ones to help you choose a most useful WordPress template that I know and with which I have achieved good results:
Astra by Brainstorm Force
Astra is a very popular, multi-purpose template, it offers a lightweight and streamlined base on which you can incorporate your own design through a set of very easy customization options. And best of all, it doesn’t require programming knowledge.
The main features of Astra are:
- Responsive design.
- Customization options without the need for special technical knowledge.
- Multipurpose, use it for any type of site, blogs included.
- Lightweight and with optimized performance.
- Works great with page builders like Elementor or Beaver Builder
- One of the most popular templates, with over 200,000 active installs.
- Compatible with the Gutenberg block editor
- Importable Demo Sites
- WooCommerce Support
- Active discussion group on Facebook to learn tips and tricks
- 5-star rating from over 1,600 reviews on WordPress.org
Writee by Scissor Themes
Writee is a very clean and nicely designed free template that, above all, puts the focus on your writing, along with a space for a full-width image.
Its characteristics are:
- Responsive design.
- Clean and minimalist look.
- Multiple layout options for blogs (list view or grid view).
- Customization through the native WordPress customizer.
- Full width slider.
- WooCommerce compatibility.
GeneratePress by Tom Usborne
GeneratePress is another very popular option that shares the same philosophy as Astra. In other words, it is a chameleon that can be adapted to any niche or need.
In performance tests, GeneratePress tends to finish at the top of the pack, which is ideal if you want your blog to load quickly. Beyond that, it also comes with excellent support.
It is characterized by the following functions:
- Super lightweight and performance optimized (less than 30kb).
- Lots of customization options in the native customizer.
- Compatible with the Gutenberg block editor.
- One of the best free WordPress templates for mobile design.
- Excellent code quality.
- It integrates well with Elementor and Beaver Builder.
- Compatible with WooCommerce.
- 5-star rating from over 800 reviews on WordPress.org.
➽ The best paid templates for WordPress
After knowing the best free WordPress themes, I have selected the top payment ones. Do not miss it:
Divi by Elegantthemes
Divi is probably the most popular WordPress theme out there. Divi is available in 2 versions: Divi Theme and Divi Builder. While the Divi Theme is aimed at users who need a solution based on pre-built templates, the Divi Builder is for those who want to use the builder to make a fully customized template for you.
It presents the following characteristics:
- Visual drag and drop editor
- Divi comes with 100+ demo website packages
- Custom CSS Control
- Easily edit the mobile layout of your template
Uncode – Creative Multiuse WordPress Theme
Uncode has carved a niche for itself on the charts since its initial release to become one of the most popular WordPress templates available today.
To help make it one of the best-selling multipurpose creative templates. Uncode is packed with an ever-expanding list of features. First released in 2015, Uncode has been constantly updated and refined to remain a top seller on ThemeForest.
It is characterized by:
- Easy import of website demos
- It includes the popular WPBakery Page Builder plugin, with a simple editor.
- Visual drag and drop editor
- Powerful panel of options to customize
Stockholm, the best eCommerce template, has generated over 24,000 sales to date, making it one of the best selling WordPress templates.
Its main functions are:
- Import from over 40 website demos
- includes WPBakery Page Builder plugin
- Nice mobile design
- Options panel to customize
But above all, Stockholm is also packed with ecommerce features to help you create a professional looking online store with WordPress and WooCommerce, you pretty much just have to set up Woocommerce and have your products for sale in a matter of minutes.
Although free WordPress templates offer a lot of advantages, it is important that you analyze the needs of your project to assess whether it is worth investing in more powerful paid templates with more advanced features to achieve your desired goals.