Lead generation is one of the most important aspects of any MLM business. No matter what you do in MLM, whether you are a power distributor or a small-time retailer, if you don’t build leads and you don’t generate new prospects, you won’t make much money. You can build relationships with your upline network, but you need to be able to convert those leads into closed business. To do this, you must learn how to generate qualified traffic and then send that qualified traffic to your lead capture page or your salespage. You need a system that works.
I’m sure you have heard that traffic is the lifeblood of any online business. That is true, but you also need traffic to buy your lead products and services. You don’t want your business opportunity to create more problems for you than it solves, so keep these two separate.
The first thing you need to know is that every business opportunity is unique. Lead generations work differently. You may be generating tons of leads, but if you aren’t capturing or closing them, you aren’t making any money. That is why you need a system that is specifically built to generate targeted traffic. Don’t rely on generic AdWords or keyword tools. There are many ways to generate quality traffic and you can’t afford to get left behind because you didn’t use the right tool for the job.
So, what is lead generation & how to generate leads like a machine? There are many ways to generate leads. You can do cold calling, which is very time consuming, or you can build a website. Either way, you need to learn how to drive targeted traffic to your website. There are plenty of free resources available online to teach you how to create a simple landing page and how to create a squeeze page.
However, there are also some options that cost money. Pay per click advertising is a great way to generate leads, but you have to be very savvy about how you go about it. Too many people use this type of marketing and they are quickly disappointed when their traffic does not convert. The reason it works so well is that you can target people who already are interested in your business opportunity. This gives you a much better chance of actually closing sales.
The great thing is that when you learn how to create lead generations you don’t have to do it like most people do. Most business opportunity leaders out there are good at what they do because they understand how to capture leads and convert them into customers. There is only one way to do it and that is to learn how to generate targeted traffic that converts into leads and then customers. The more people you can get to view your business the more potential customers you will get.
To do this you have to do the right thing to get your name out there. You need a press release published in a leading publication or on a popular blog site. Then you need to start blogging and participating in forums. When you participate in forums, you need to leave detailed posts with links to your website and sign up for the giveaway programs. This is the simplest way to do it won’t cost you anything. You’ll be surprised how many people do this incorrectly.
Another thing that you can do is join an affiliate program. Affiliate programs are simply there to sell other people’s products. For example, if you are in the medical billing business you could sign up for an affiliate program that sells medical billing software. People who need to buy this software will click on your link and you will make a sale. This is an excellent way to start. But it isn’t the whole story and there is much more to marketing and selling than just signing up for affiliate programs.