A strategic marketing approach in which we focus on the formation and delivery of related and valuable content for the distinct viewers/readers is content marketing. The world’s most famous brands are using content marketing techniques to drive profitable customer actions. You can get lots of benefits from content marketing. First, you can use it to increase the visibility of your brand. Secondly, you can use it to create lasting relationships with the customers. Thirdly, you can also use it for brand awareness and recognition. Fourthly, you can also use it to build the authority and credibility of your brand. For content marketing, you can make use of various content marketing tools. Here, we will discuss powerful content marketing tools.
Content Ideas Tools:
The first step of content marketing is to get content ideas. You can use various content marketing tools to get these ideas. First, you can make use of BuzzSumo. By using this tool, you can easily get an idea about the content and keywords that are performing well on different websites. You can also get an idea about the social sharing and engagement of these content ideas. Secondly, Feedly is also one of the best content marketing tools for you. By using this tool, you can read the content in less time. To read content in less time, you will have to organize this content in the form of collections. Thirdly, if you are finding the best questions about your products or services, you can make use of Quora.
Fourthly, we have to find trending topic ideas. If you are looking for the best and trendy hashtags relevant to your industry, you should use Twitter. Fifthly, you can also use DrumUp as the content marketing tool. By using this tool, you just need to set up keywords on this tool. After setting up these keywords, you can pull up the recommended content. You can also use it as a social media management tool. At last, you can also get benefit from the Flipboard. By using this tool, you can show content on various trusted sources and websites.
Image and Graphic Creation Tools:
If you want to increase the engagement rate of content, you will have to use images and graphics. Therefore, we can’t deny the importance of image and graphic creation tools for the success of a content marketing campaign. First, you can use the StockSnap content marketing tool. You can use this tool to find the best quality images. You can get these images free. After getting these images, you can easily use and modify the images on your website. Secondly, you can also find out the best quality images from the Pexels.
Sometimes, we have to create unique images for our websites. Under such a situation, we have to make use of the image creation tools. If you want to create images and graphics quickly and easily, Canva is the best tool for you. This online tool has a wide collection of templates and graphics. You can use these templates and graphics to create the images. In some cases, you will have to add some special effects to your photos. For this reason, you can make use of the PicMonkey. You can also use its colour adjustments and filters to create amazing effects.
Content Sharing and Management Tools:
After creating the content, we have to share and manage it. For this reason, we have to make use of the content sharing and management tools. If you are looking for the best content marketing tool to schedule and share posts on social media, Hootsuite is the best tool for you. The businessmen can also use Sprout Social. By using this tool, they can control social sharing and engagement. Along with sharing and scheduling the content, you can also use this tool to measure the performance of the content. You can also download performance reports of the content.
According to a dissertation help firm, Spredfast is also another content marketing tool that we can use to share and engage the content on social media sites. Along with sharing the content, we can also use this tool to schedule the content. If you want to increase the engagement of the content, you will have to share content at the most optimal times. For this reason, you can make use of the Buffer. While promoting the content, we try to reach our content to the ideal customers. To reach the content to the ideal customers, you will have to use Outbrain tool. By using its dashboard, you can also track and optimize your campaigns.
Analytics, Keyword Discovery and SEO Tools:
You can also use these content marketing tools to ensure the success of your campaigns. First, you can use Google Analytics. By using this tool, you can track everything on your website. To get the SERP performance of your website, you will have to make use of Google Search Console. If you want to generate instant SEO metrics of your keywords, you can install the MozBar SEO extension. While running the content marketing campaigns, sometimes, we have to audit the larger websites. Screaming Frog SEO Spider is the best tool to audit these websites. If you are looking for a free tool to search the keywords and get their historical search volume data, Google Keyword Planner is the best choice for you. To track the SEO of your website, you can use SEMRush.
Content Management Tools:
No doubt, after creating the content, we have to manage it. You can use various tools for content management. Here, we will discuss the powerful content marketing tools that you can use for content management. First, you can use WordPress. WordPress is a free content management tool and it is hosting almost two-third of all websites. Using this content management tool is not enough for the success of your website. To make it successful, you will have to make use of some other templates and plugins. In some cases, you may have to get help from the developers. Along with WordPress, you can also use DivvyHQ as the content management tool. It is also offering enough functionality for general content management projects. You can also use this tool to plan the content with real deadlines.